Floral Soil

Challenges of Transparency

March 23, 2105 – Our vision from the beginning was to build a responsible company and product. Developing and scaling the production of Floral Soil ™ was intended to be a clean and easy process but has been anything but. Every component is natural and abundant so why is transparency such a problem? We realize now that “eco, all-natural, better for the environment” marketing has very little reach without truly understanding the life cycle of the material you are using. Where did it come from? What materials where used in the manufacturing process? How was it transported? What impacts did it have on people and the environment in the process? These are just a few of the questions we have had to address on the path to organic certification and Environmental Product Declaration.  In America, there is very little regulation in regards to product manufacturing. But the entire world is changing. People are demanding to know more about what they are buying. They have the power to promote change and demand better transparency.  Any citizen with a cell phone or camera and access to the internet can spread it and will. 

Most of what we do hurts the environment more than it gives back. Floral Soil ™ has  provided an opportunity to build a useful product that gives back more to the planet than we took.  It is  about people and supporting a better future for the next generations. 

Floral Soil to Provide Keynote Speech at the 2015 Seattle Expanding Your Horizons Workshop

March 14, 2015 – Floral Soil CEO Mickey Blake to Speak at the 2015 Seattle Expanding Your Horizons Workshop for middle school girls interested in Science, Technology, Engineering and Mathematics fields.  Mickey will discuss her passion for science and the path that lead her to combine science with inventorship and entrepreurism.  


Floral Soil Partners with the Institute of Environmental Research and Education to Develop Environmental Product Declarations

March 13, 2015 - In direct support of our commitment to human health and the environment, Floral Soil LLC has partnered with the Institute of Environmental Research and Education (IERE.org) to pursue Environmental Product Declarations, EPD® for all of our products.  An EPD® is a 3rd party verified document that reports environmental data of products based on life cycle assessment (LCA) and other relevant data in accordance with the international standard ISO 14025 (Type III Environmental Declarations). EPD's are internationally recognized and present the most transparent and reliable method to document the impact of Floral Soil ™ -  from raw materials through the next life. The EPD process is expected to take 6-12 months and the resulting information will be published on the Floral Soil ™ and  IERE Earthsure website (http://iere.org/index.php/programs/earthsure). Our products will also feature the Earthsure label. 

The entire Floral Soil team is excited by the challenge.  As a company, our mission is to push the envelop beyond incremental change and feel good environmentalism. To become a sustainable company, we must first achieve responsible.