Green Flower Foam Alternative

Floral Soil Botanical Cakes Featured at 2016 Alaska Airlines Environmental Innovation Challenge - UW Foster School of Business

Floral Soil Botanical Cakes ™ Featured at the Alaska Airlines Environmental Innovation Challenge - UW Foster School of Business 

Floral Soil Finalizes Requirements for USDA Organic Certification

Photo credit - Eric Gustfson

March 23, 2015 -   I’m excited to announce we have finally completed all necessary tasks to apply for our organic certification. Once the evaluation process is complete,   Floral Soil ™ will be designated a certified organic soil amendment. Floral Soil ™  components are by design,  restorative to soil. It an excellent choice for seed propagation, plant cuttings and/or it can be added to potted plants and compost.  Additionally, we are applying for USDA Certified Biobased labeling that will provide 3rd verification our products are derived 100% from natural materials.

Special thanks to my team of gladiators for all your efforts to support this very important project. 

Challenges of Transparency

March 23, 2105 – Our vision from the beginning was to build a responsible company and product. Developing and scaling the production of Floral Soil ™ was intended to be a clean and easy process but has been anything but. Every component is natural and abundant so why is transparency such a problem? We realize now that “eco, all-natural, better for the environment” marketing has very little reach without truly understanding the life cycle of the material you are using. Where did it come from? What materials where used in the manufacturing process? How was it transported? What impacts did it have on people and the environment in the process? These are just a few of the questions we have had to address on the path to organic certification and Environmental Product Declaration.  In America, there is very little regulation in regards to product manufacturing. But the entire world is changing. People are demanding to know more about what they are buying. They have the power to promote change and demand better transparency.  Any citizen with a cell phone or camera and access to the internet can spread it and will. 

Most of what we do hurts the environment more than it gives back. Floral Soil ™ has  provided an opportunity to build a useful product that gives back more to the planet than we took.  It is  about people and supporting a better future for the next generations.